There’s no doubting the power of inbound marketing.
It’s safe to say that inbound has revolutionized the way marketing works in today’s world.
When it works, that is.
Because many times, it doesn’t. Or at least, it takes too long.
Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales. Which rarely happens in most companies.
And on top of that, inbound marketing tends to pull in a very specific type of buyer.
Hint: It ain’t the CEO of a Fortune 500.
Inbound is great for driving certain kinds of leads. But again, many of those are unqualified and can take months to convert.
And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door.
Here’s why inbound marketing fails and how you can guard against it…